The docu-series will go beyond the label and gain a deeper understanding of how Mescal, Tequila and the broader Mexican drink culture influences local producers. Hearing from the generational Mescaleros to the up-and-coming mixologists, we'll follow Lucio and Tiago over the six weeks with the 3 part series being launched in April 2023. The project will disrupt the norm when it comes to traditional storytelling around alcohol and travel, the premiere will be hosted in Lisbon at an exclusive industry event for all bartenders and hospitality personnel, with a broader distribution following afterwards.